Building a professional website is the first step toward success in digital marketing. It’s not enough that you launch a website. If you want to gain more clients and increase sales, you have to ensure that you show up on Google’s search results.
If your website just launched recently, it would talk sometime before people find you on Google. But if you’ve been around for a while, you might be making some mistakes. Here are some possible reasons why you aren’t showing up and ranking on Google.
1. You Haven’t Adapted to Google’s New Algorithm Update
Once in a while, the search engine giant will release a change in its algorithm, affecting search results. The algorithm is made to give essential information to the people searching for keywords. If there’s a more relevant page, Google will display it in the search results.
Take note of any algorithm update that Google implemented and ensure you’re not making the same mistakes that many other websites are making. Google only aims to show relevant and helpful content on its results page.
If you don’t adapt to algorithm changes, you can kiss your traffic goodbye. To keep your site alive and running, you must keep up with Google’s algorithm updates.
2. Your Website Has Been Penalized by Google
If you have a website, you’re probably familiar with the term “black hat SEO.” This is where you do things like keyword stuffing, duplicate content, link schemes, and other shady tactics. Google can easily spot this.
If you’re caught doing it, Google will penalize your site and kick your website out of their index.
To ensure you’re not penalized by Google, you need to focus on building your website naturally. This means that you have to be transparent, honest, and trustworthy. Instead of cheating your way to the top, focus on providing helpful content that is relevant and useful to your users.
3. Your Website’s Pages Are Marked as Noindex
You might have used the noindex directive to block Google from crawling your pages. If this is the case, you must be extra careful when implementing noindex. You should only use it for specific pages that you don’t want to be indexed by Google. Using noindex for the wrong pages could lead to the entire site getting deindexed in Google.
4. You Are Using the Wrong Keywords
You should always use the keywords and phrases your target audience would be searching for. You need to know the words your potential clients use when they search for a product or service that you offer. If you want to rank in the search results, you must use the right keywords to position yourself, and you need to optimize your page for that keyword.
5. You Don’t Have Authoritative Backlinks
You might have gotten away for some time without worrying about links. But once you start implementing link-building techniques, you are bound to get Google’s attention. If you don’t have backlinks, you’re making a big mistake. A site with many quality backlinks is more likely to rank higher than a site with no backlinks.
If you’re not building backlinks, you better start doing it. You might have gotten away with it now, but Google can easily see if you’re trying to cheat your way to the top.
As you can see, there are some common reasons why your website isn’t ranking on Google. If you’re making any of these mistakes, then you already know what you have to do: fix it!
Building a website is not an overnight process. You need to do it carefully and with steady progress. You will stumble upon challenges along the way; don’t be discouraged by that. If you need help, you can get it from a professional who can help you avoid making mistakes.
Help your site perform better on Google by hiring us at Mountain Lotus Digital. We are a digital agency in Artesia, specializing in SEO services. Call us today to choose an SEO plan that will help you do SEO the right way.