Reasons Why DIY SEO Is Not Working and What Can Be Done

You've tried SEO and have run out of ideas. Should you have hired an SEO company? It's been several months, and your traffic, leads, and sales have not increased. Do SEO practices even work? When will they work? Was it all a waste of time? You are frustrated. Where do you go from here?


If you have found these questions or similar ones have crossed your mind, this article is for you. Here, we will discuss why your SEO efforts have not been as fruitful as you had hoped and how you may potentially better them.


Reasons Why DIY SEO Is Not Working and What Can Be Done


1 - Your Content Has Gaps


The crux of SEO is great content. Your website must have a steady flow of relevant and useful content that answers people's questions and fulfills their needs. Your content needs to be updated regularly, must be engaging and interactive, and should appeal to your target audience.


Moreover, you need to optimize your content for search engines by including keywords and headings and designing your website's layout according to Google's guidelines. In short, you need to do your SEO homework if you want it to work for you.


2 - The Speed of Your Website is Sub-Par


Google has become stricter with its search engine optimization algorithms. Now, it weighs your search results by the speed of your website. This means that if your site is a slowpoke, you will lose ranking and traffic to faster websites. If you want your SEO to work, there must be no speed bumps.


3 - Your Website Does Not Appeal to Search Engines


If you have been paying SEO companies to do SEO for you, it is possible that they are using the wrong SEO techniques or not doing them in line with Google's guidelines. Whatever the case may be, it is crucial that you find out what is not working for you and bring about the changes yourself.


4 - You Don't Have a Mobile Version of Your Site


Google has made it clear that a website that is not mobile-friendly will have a lower search ranking. So, if you have a website that is only optimized for desktop or laptop computers, you need to have a mobile version of it as well. Otherwise, your site will be in Google's bad books.


5 - You Are Using the Wrong Keywords


Keywords are the lifeblood of SEO sites. Without them, there can be no SEO. So, if your keywords do not match your target audience's questions, you will not get the search engine traffic that you need. Your keywords must be relevant to the topics and interests of your target audience.


Conclusion


You may have been trying to make your SEO efforts work for you for a long time already. But if you have not seen any results yet, it is time to reassess your efforts. Make sure that you are doing the right things, that your website is optimized for both humans and search engines, and that you are making the most of the opportunities available to you. If you do that, success is sure to find you.


If you need SEO services in Artesia, contact Mountain Lotus Digital. We are a Digital Agency specializing in Web Design, Web Development, Search Engine Optimization (SEO), Online Reputation, and Social Media Management. We can provide Wix, WordPress, or custom-coded sites, and we're Legend Level Wix Partners.


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