We do almost everything online these days, including shopping. As a result, there has never been a better moment to be in eCommerce.
Nowadays, whether you're selling anything, whether it's footwear, salad dressing, or something in between, you must have an eCommerce website. An eCommerce site can help you establish your brand, connect with more people, and sell more products—but only if you have the correct website design.
The following are the top eCommerce web design tips to help you take your business to the next level:
1. Prioritize Branding.
When it comes to online purchasing, people prefer to buy from well-known companies rather than nameless eCommerce sites that appear to be a ruse to steal their credit card information.
If you want to develop the trust necessary to drive substantial sales with your eCommerce firm, you must give your branding serious attention. Your branding is similar to the DNA of your eCommerce business; it represents who you are as a company, what you stand for, and how you vary from your competitors—and it plays a significant role in connecting with your audience and generating sales.
Ask yourself questions like:
If my brand was a person, who would it be?
If I had to describe my brand in three words, what would they be?
What makes my brand different from other eCommerce shops out there?
What do we do better than anyone else on the market?
2. Keep It Simple
If you've ever tried shopping on a website that's way too busy, you know how frustrating it is.
Creating a good user experience is key to getting people to shop with you—and you can do this by keeping your eCommerce site simple, using big, bold visuals, and steering clear of unneeded extras.
This means avoiding gimmicky designs, animations, and effects to keep your site clean and easy to read. You want your user to shop with you, and not get lost on your site.
3. Use Customer Reviews
60–70% of consumers say they read online reviews before making a purchase—and those reviews can make or break a sale.
Reviews help you show off your best qualities, highlight your strengths, and address any customers' problems.
You can also use reviews to ask for feedback from your customers, which can provide you with valuable insights into how you can better serve your audience and help you grow your business.
4. Keep It Mobile-Friendly
Mobile devices have become a massive part of our eCommerce experience—so if you want to stay competitive and attract more customers, incorporating mobile browsing into your website design is super important.
Luckily, this is a pretty easy fix!
You just need to make sure your website is designed to accommodate a wide range of screen sizes, including larger phones and tablets.
5. Use High-Quality Pictures
One of the most critical parts of your eCommerce site is your product pictures. This is the one aspect of your website that potential customers will use to decide if they want to buy from you or not.
And when it comes to online shopping, it's safe to say that people are pretty picky about what they want to buy.
That's why you want to make sure you're using high-quality images that show your products clearly and accurately—and that you're strategically placing these images throughout your site, so potential customers have the chance to see what you're selling without having to do too much digging.
They say that the key to marriage is communication, which can be said for eCommerce websites.
A successful website is one that can effectively communicate its brand, its message, and its values. It's a website that can connect with its audience, guide them through the shopping process, and sell them on your products. And all of this is done through good eCommerce web design.
In need of web design services in Artesia? Mountain Lotus Digital is a digital agency that specializes in web design, web development, SEO, and more. Get in touch with us today!