Google Violations & Penalties Your eCommerce Site May Commit

As the world’s largest search engine, Google has had a huge impact on eCommerce. If you want your eCommerce site to be successful, you need to make sure you’re following Google’s guidelines.

Unfortunately, many eCommerce sites violate Google’s policies without even realizing it. This can lead to penalties that can seriously hurt your business as you hit a roadblock in online traffic and sales.

Continue reading to learn some of the most common Google violations that eCommerce sites make.

Defining Manual Penalties

Manual penalties are applied by Google to sites that are in violation of their quality guidelines. These guidelines are designed to ensure that Google users have a positive experience using the search engine.

Manual penalties are applied by Google employees, not by an automated system. Google employees will review a site and determine if it violates their guidelines. If they determine it is, they will issue a penalty.

Defining Algorithmic Penalties

Algorithmic penalties are applied by Google’s algorithms, not by Google employees. These penalties are usually the result of a change in the algorithm that has been enabled on the search engine.

For example, if Google updates its algorithm to better identify and penalize sites that are engaging in black hat SEO tactics. Sites that are engaging in those tactics will be automatically penalized.

Understanding Potential Violations

It's rather important to understand what kinds of activities can trigger a penalty. Here are some common violations that an eCommerce site can make online:

  • Keyword Stuffing. Keyword stuffing is the process of filling a web page with an excessive amount of keywords and phrases in an attempt to manipulate the page’s ranking in search engine results. This tactic is considered a black hat SEO technique and can result in a penalty from Google.

  • Doorway Pages. Doorway pages are web pages on your eCommerce site that are created to rank in search engine results. These pages are filled with keyword-stuffed content and may redirect visitors to a different page once they’ve clicked through. Google penalizes these kinds of pages to keep the search results relevant and useful.

  • Slow Loading Time. Visitors are likely to click away from a page that takes too long to load. As Google wants its users to have a good experience, it penalizes sites that take too long to load. This is especially important to consider for mobile users, who are often on slower connections.

  • Insufficient Page Content. Insufficient page content is an issue that can affect a website’s search engine ranking. Google wants to see websites that provide a good user experience and part of that have enough content on a page. If your pages are lacking in content, it could hurt your ranking.

  • Duplicate Page Content. Google wants its users to find unique and relevant content, so it penalizes sites that have duplicate content on their pages. This can happen if you have the same content on multiple pages of your site or if you have copied content from another site.


These are just some potential Google violations and penalties your eCommerce site may commit. To avoid these penalties, be sure to follow the best practices and consult a search engine optimization specialist.

Seeking SEO services in Artesia, NM? Mountain Lotus Digital is a digital agency that specializes in web design, web development, search engine optimization, and more. Get in touch with us today!

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