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How to Choose the Best Social Media Platform for Your Business

Each social media platform is different from one another, and they offer various advantages to your business. While you are not limited to having only one social media platform for your business, you cannot have it all as they can be challenging to manage.

When choosing a social media platform, you need to select one that can help elevate your business. You don’t just pick one because it’s fun; rather, it needs to be beneficial to you. Below is a list of some of the most popular social media platforms and an overview of them to understand how they may help your business.

1. YouTube

YouTube is a unique kind of social media because it solely focuses on video content. While there may be communities for YouTube content creators, they still need to create video content to engage and connect with these communities. There is no other social media platform purely focused on video content, which gives YouTube an advantage. When you think of videos, you will immediately think of YouTube.

For your business, you can utilize YouTube to create various video content. From introduction videos to explainer videos and even vlogs—you get to engage with your audience uniquely and present an aspect of your business that not everyone else can see.

2. LinkedIn

Many people refer to LinkedIn as a social media platform for working professionals. While LinkedIn does have most features that social media platforms have, this social media platform has primarily been used to build a professional network and connections. In other words, you get to connect with other businesses and professionals like yourself.

You can use this platform to connect with other businesses and professionals to build collaborations. By expanding your network, you open yourself up to opportunities and possible partnerships with other companies.

3. Twitter

One of the best ways to connect with your market is to engage with your audience. On Twitter, conversations are more upfront and personal, and it is all about engagement. With Twitter, you create dialogues with the people you want to connect with.

As a business, you can reach out to your market more on Twitter. It is not uncommon to see companies make light jokes and have fun on Twitter. They come up with funny jokes and memes and then create conversations as a way of marketing on Twitter.

4. Facebook

Facebook is the social media platform for people of all ages. If you want to have a broader and more diverse reach, you utilize Facebook because it has a mixed audience. You can reach your target market here while also opening yourself to a completely different market.

Facebook is probably the most flexible social media platform out there. You can not only use it as a marketing and advertising tool but also as a way to talk to your customers, especially those who have concerns or questions about your products or services.


Different social media platforms have additional benefits for your business. The ones listed above are only some of the many popular and commonly used social media platforms. You can use multiple platforms in different ways, but you should know how to balance and only choose the ones that are most beneficial to you.

Handling a social media account for your business while you manage your operations can be a handful. This is why you should hire Mountain Lotus Digital. We are a digital agency and we web design, web development, SEO, online reputation, and social media management services in Artesia. Contact us to learn more.

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