Nowadays, most organizations rely on digital marketing to promote their products and services. Because of what it can do, digital marketing is considered a powerful tool to create awareness and reach a broader audience. However, it's not just these entities that can benefit from digital marketing because even non-profit organizations rely on it.
Marketing a non-profit organization is primarily focused on creating awareness about the organization and its mission. At its core, it's encouraging people to support the organization through donations or other means. Despite several differences, digital marketing for non-profit organizations will yield more benefits than drawbacks. However, many non-profits don't rely on digital marketing because they think it's not sustainable, which is rarely the case. With this in mind, here are several benefits a non-profit organization can get with digital marketing:
#1 - Increases Website Traffic
A non-profit organization's website is its best asset because it's where people will learn more about its mission and how they can donate. Because of this, every non-profit needs to have a well-designed website and content that's easily accessible to its audience.
Digital marketing can help a non-profit organization increase its website traffic. For example, if a non-profit organization posts a video on Facebook, it will help increase the number of views and the number of people visiting its website.
#2 - Better Engagement
Engagement is a fundamental aspect of digital marketing, especially for non-profit organizations, because they must inspire action from their supporters.
Digital marketing helps non-profit organizations better engage with their supporters by providing more opportunities for interaction and connection. For example, a non-profit organization can use social media to post updates about its work, share stories about the people it serves, and solicit feedback from its supporters.
Of course, it's also possible to post content that supporters can interact with on a website or blog. For example, a non-profit organization might post a video about its work on its website and then ask supporters to leave comments about the video.
#3 - Website Authority
Website authority measures how well a website is trusted and respected by search engines. The higher a website's authority, the more likely it is to rank highly in search engine results pages (SERPs).
Digital marketing helps non-profit organizations build website authority by providing opportunities to create high-quality content that search engines will find and index. For example, a non-profit organization can use its blog to post articles about its work, share stories about the people it serves, and provide expert insights on relevant topics.
In addition, digital marketing can help a non-profit organization build website authority by creating links to its website from other high-quality websites. For example, a non-profit organization might get a link from a major news website if it is mentioned in an article.
#4 - Directly Reach Out to Prospects
Digital marketing helps non-profit organizations reach out directly to potential donors and supporters. For example, a non-profit organization can use email marketing to send periodic newsletters with updates on its work. It can also use social media to share stories and photos of the people it serves.
Digital marketing can help a non-profit organization reach out to potential donors and other supporters through targeted online ads. For example, a non-profit organization might use Google AdWords to target potential donors who live in a particular area and have searched for relevant keywords.
#5 - Retargeting
Retargeting refers to showing ads to people who have already visited your website or taken action, such as signing up for a newsletter. This allows you to stay top of mind with potential donors and keep your organization’s name in front of them.
Retargeting is highly beneficial if you're targeting specific demographics. For example, if you're a non-profit that focuses on helping veterans, you could use retargeting to show your ads to people who have visited veteran-related websites. If there are prospects who didn't take action the first time, retargeting allows you to target them again.
Digital marketing benefits non-profit organizations by creating greater awareness of their mission. Because the marketing strategies are cost-effective and can reach a broad audience, it's an excellent way for non-profits to connect with potential donors and volunteers. All that matters is using the right strategies for your organization.
Mountain Lotus Digital provides top-quality services for non-profit digital marketing. We understand that non-profit marketing is drastically different from most companies and organizations, so we offer customized solutions to ensure prospects see you. Visit our website today to schedule a strategy session!